Matomo - The big book about web analytics: A Complete Guide to Matomo, the most popular Web Analytics Free software

Matomo: A Complete Guide to the most popular Web Analytics Free software.This book is designed to provide comprehensive education and training support for the Matomo open source audience analysis software. Whether you are a trainer, business professional, developer, or system administrator, this guide will meet your needs and help you to get the most out of this powerful software.The book is composed of ten chapters, each of which focuses on a specific aspect of Matomo. The first chapter sets the stage by providing an overview of the context in which Matomo operates, specifically quantitative audience analysis. The second chapter explains why Matomo is a superior choice compared to other audience analysis solutions on the market.The third chapter delves into the technical aspects of the software and provides step-by-step instructions on how to install Matomo on a server. This is followed by a chapter devoted to the methodology of audience analysis, which will provide you with a solid foundation for understanding the concepts and techniques used in this field.Chapters five, six, and seven are dedicated to the features of Matomo. These chapters will help you to understand the various tools and options available in the software and how to use them effectively to gain insights into your audience.Chapter eight takes the use of Matomo to the next level by showing you how to develop custom plugins that are tailored to your specific needs. This chapter is ideal for developers who want to extend the capabilities of Matomo and take their audience analysis to the next level.The final two chapters of the book focus on exporting data from Matomo for processing in a third-party solution. Whether you need to integrate your audience analysis data into your existing analytics platform or simply want to export data for further analysis, these chapters will show you how to do so in a straightforward and efficient manner.In conclusion, this book is an indispensable resource for anyone who wants to gain a deep understanding of Matomo and how to use it to its full potential. We hope you enjoy the book and find it useful in your journey with this powerful open source audience analysis software. Read more